當(dāng)前位置：中國廣告人網(wǎng)站>創(chuàng)意策劃>廣告節(jié)>詳細(xì)內(nèi)容 紐約獎 作者：佚名 時間：2008-9-29 字體：[大] [中] [小]

    紐約廣告獎（The New York Festivals）
    紐約廣告大獎始于1957年，當(dāng)時這個全球競爭性的獎項(xiàng)主要是為非廣播電視媒介的廣告佳作而設(shè)。在此后是二十年間，這項(xiàng)大獎在全美的工業(yè)界與教育界取得了非凡的聲譽(yù)。在20世紀(jì)70年代，新資源的加入又使其增添了電視電影廣告電視節(jié)目和促銷等諸多項(xiàng)目。國際廣播廣告、節(jié)目和促銷競賽項(xiàng)目開始于1982年；印刷廣告、設(shè)計、攝影圖片、圖象項(xiàng)目開始于1984年；為了適應(yīng)技術(shù)和科技的發(fā)展，全球互聯(lián)網(wǎng)絡(luò)獎項(xiàng)亦于1992年正式成立；對于健康關(guān)懷的全球獎項(xiàng)也于1994年加入大
賽；1995年又添設(shè)了廣告市場效果獎，以嘉勉那些創(chuàng)意精良且市場銷售突出的廣告活動。近年來每次大賽均有60個以上的國家攜15000件以上的作品參加角逐。中國內(nèi)地作品亦曾進(jìn)入決賽。
    獲獎殊榮
    每年的六月廣告節(jié)開幕并舉行頒獎盛會，全球的廣告精英們在此青梅煮酒論英雄。賽事的每大項(xiàng)目均設(shè)有國際傳媒大獎的金獎座，分門別類地決出金、銀、銅獎，入闈者頒給獲獎證書。初審于4月舉行，5月寄出決賽通知書，各分類獎項(xiàng)將于5月選出，最大獎項(xiàng)將在6月的第一周最終揭曉。獲獎?wù)叩淖髌穼⒖�載在《廣告時代》等權(quán)威雜志上，并在互聯(lián)網(wǎng)上和全球的創(chuàng)意愛好者分享這些佳作(http://www.rryfests.com) 。所有決賽作品將被制為當(dāng)年廣告年鑒出版發(fā)行（故參賽作品均要附上35毫米菲林片）。
    聯(lián)合國特別獎項(xiàng)
    1990年紐約廣告節(jié)專門為聯(lián)合國公共信息部門設(shè)立了聯(lián)合國大獎，授予那些把聯(lián)合國的宗旨及種種社想，詮釋得最為出色的公益廣告作品。在紐約廣告節(jié)廣告大賽中和得決賽資格的公益作品自然成為這個榮譽(yù)的和得者。聯(lián)合國關(guān)注的全球焦點(diǎn)和利益包括：和平和安全、婦女優(yōu)先權(quán)、社會進(jìn)步、健康問題（包括HIV和愛滋�。�、人權(quán)、犯罪與暴力、民主、持續(xù)發(fā)展和擺脫貧困。公益項(xiàng)目的印刷，廣播和電視廣告作品的決賽將由聯(lián)合國的"藍(lán)帶"評審團(tuán)來親自評選，從中選出金、銀、銅獎獲得者。
    報名費(fèi)用：單項(xiàng)作品約125美金 系列作品約175美金
    紐約廣告獎類別：Award Types
    Learn about each of the award types below. Different duplicate awards have different costs and are not all available for every level of award.
    Grand Award
    The NYF Grand Award is a silver-plated Revere bowl 12" x 6" and rests on a 2-1/2" high walnut base. "Grand Award" and "The New York Festivals" are hand engraved on the bowl and a plate mounted on the walnut base is engraved with 5 lines of credits with no more than 60 characters per line.
    World Medals
    World Medals are available for Gold, Silver or Bronze winners. The NYF World Medal is die struck with the Western Hemisphere on one side and the Eastern Hemisphere on the other (you can choose on which side you want the name plate). The World Medal is embedded in a Lucite block mounted on a solid black base and is 6-7/8" x 4-3/8 x 1-3/8". A plate mounted on the base is engraved with 5 lines of credits with no more than 50 characters per line.
    Certificates
    Certificates are available for Grand Awards; Gold, Silver and Bronze World  Medals and  Finalists, and can accommodate up to 7 lines of credits with no more than 60 characters per line. The first 3 lines are reserved for Name of Company or Person Entering, Brand Name and Title of Entry.
    Walnut Wall Plaque
    Walnut Wall Plaques are available for Grand Awards, Gold, Silver and Bronze World Medals and Finalists. Plaques are mounted inside a 13" x 11" shadow box frame, containing a 10" x 7" brass plate engraved with 7 lines of credits with no more that 60 characters per line. The first 3 lines are reserved for Name of Company of Person Entering, Brand Name and Title of Entry.
    Custom Framed World Medal
    Custom Framed World Medals are available for Gold, Silver or Bronze winners. The NYF World Medal is suspended by a decorative ribbon and encased in an 11" x 14" Rosewood shadow box frame. The shadow box face is then covered in clear Plexiglas. A plate inside the box is engraved with 5 lines of credits with no more than 50 characters per line.
    紐約廣告獎官方網(wǎng)站：
    https://www.newyorkfestivals.com/